Royal Salute Whisky

Working alongside Bamboo Marketing Communications, Built by Jay was appointed to design and build a quarterly email newsletter for Royal Salute Whisky, one of the most prestigious whisky brands in the World.

The main challenge was dealing with the amount of content the client provided - without a news platform to host additional content, we didn't have the option to create snippets with 'read more' links. All the content had to be included in the email, which pushed the final layout close to 9000 pixels in height.

Once the design was approved, it was built using table-based HTML4 and inline CSS, to accommodate for the quirky renderings of modern email clients. I then set up the campaign with Campaign Monitor and performed vigorous spam and design tests to ensure the email would display and deliver as intended.

Technologies used:

  • HTML 4 for email client compatibility
  • Inline CSS
  • Integration with Campaign Monitor and Mailchimp